This time of year, the elves here at Clockwork are busy working away on many animated holiday cards for our clients. But how do we make a card that recipients actually want to watch? That’s tricky.
Similar to TV commercials, capturing viewers’ attention in a short, animated holiday card usually requires one (or more) of the following three things:
1) It makes people laugh
2) It makes people cry
3) It is shocking or surprising in some way
I recently came across a brilliant video that Delta Airlines produced. I fly fairly regularly, and quite honestly have not watched a flight attendant go through the entire safety spiel since, well, never. Yet, I watched this entire video. It’s funny AND surprising. I kept watching because even though I know how to buckle my seat belt and put on a life vest, I didn’t want to miss a gag. I love how they adapted an older, similar video for the holiday theme. I especially admire that a major corporation like Delta was not afraid to take a serious subject like safety and make it funny. They understand that sending out a funny message does not mean they are a silly company or take safety lightly.