Here at Clockwork Design Group, we have been a longtime supporter of the Legal Marketing Association (LMA). A few months ago, LMA contacted Clockwork and asked for our help redesigning their national website. The original design was overdue for a refresh, and we were excited to help.
A main goal of the project was to modernize and improve the website’s look and feel. A new approach to the site’s typography was critical because readability was an issue. Navigation also posed a problem, so we improved the fluidity of navigation and visual hierarchy, allowing members to quickly and easily find what they are looking for.
The personality of LMA is fun, fresh, engaging, as well as professional. By carefully selecting web fonts and bright colors, we helped portray the energetic character of the association. Our design decisions incorporated new and existing brand guidelines, and translated them to the web.
The Big Reveal
Without further ado, take a look at some before and after shots: