“A morning coffee is my favorite way of starting the day, settling the nerves so that they don’t later fray.” –Marcia Carrington
I don’t know about you, but I LOVE coffee. It’s one of the things that I look forward to kick-start my morning or to pick-me-up in the afternoon. For this month’s app recommendation I picked the new and improved Starbucks app. I think it does a great job integrating gestures and also has an intuitive user interface that is beautifully branded. With some really cool features like Shake to Pay, Pick of the Week (free app and music downloads!), gifting adorable cards to friends, and free coffee rewards, this app has come a long way from its buggy predecessor.
I used to find it hard to tell how close I was to getting the coveted free beverage or food item, but now there’s a nifty progress wheel front and center on the new homepage. You can access all the different sections of the app quickly and easily. In terms of branding, Starbucks has a sophisticated look that has helped to shape coffee shop culture worldwide. The app is tailored to match the existing brand with a predominantly black and white color palette with specks of gold and green sprinkled throughout the design. The new icon design is pretty snazzy too! Take a look for yourself and download the app here.