Mike’s Technical Tip: Using the Patch Tool in Photoshop

Monthly Archives: May 2014

Mike’s Technical Tip: Using the Patch Tool in Photoshop

“A picture’s worth a thousand words,” the saying goes. If you remove part of that picture, is it only worth 500 words perhaps? I’ll let you ponder that one on your own.

In the mean time, let’s spend a few minutes reviewing one of the Photoshop tools that is great for removing little (and sometimes not so little) bits of an image… without leaving an empty space afterwards.

We’ll grab this image to get things started (click any of the small images below to see larger versions, by the way):

Picture001

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Firm Website RFP Templates for Legal, CPA, Financial, and A/E/C

Marketers are very familiar with writing proposals. We know responding to RFPs keeps you very, very busy! But what happens when the tables are turned and you are writing the RFP for a project your firm is planning, like a website redesign? Do you know what questions you should be asking? Clockwork can help!

Use our Law Firm, CPA Firm, Financial, or A/E/C Firm Website RFP Template and receive more accurate, clear, and consistent website proposals.

Click here to fill out the contact form. Use the Request a Document pull-down and select the Firm Website RFP Template for your industry. And of course, please include Clockwork in your request for proposal!

Bonnie’s Pick of the Month: What to Wear Daily Weather Report

What to Wear Daily Report

What’s the first thing you look at on your iPhone in the morning? Ok, besides your email. Besides Facebook. It’s the weather! Why? Well, chances are you’re doing it to answer one, simple question: What should I wear today?

What to Wear is a simple email subscription that answers that very question, every morning by 6am.

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Vanessa Guest Lectures at Emerson College

EmersonLogo

I was a guest speaker at Dr. Silvia Hodges Silverstein’s graduate class in Professional Services Marketing yesterday. Silvia asked me to speak on the topic of “Marketing Creative Services”, so I told the story of how I market Clockwork Design Group. It was a really fun experience for me. As I drafted and edited my presentation, it made me reflect on how marketing my business has changed over the twenty years since I founded Clockwork. Gone are the days of sending direct mailers to clients and hiring telemarketing companies to find new prospects. Now we send email blasts, write blogs and post on social media. We spend many hours every week writing complex proposals in response to RFPs. But one of the ways I market Clockwork has stayed pretty much the same since 1994: giving my clients more than they expect. It’s funny, because I never even realized this was a marketing technique until I read about it in a blog post by one of my clients recently.

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Mike’s Technical Tip… err… Social Event

Clockwork Design Group Receives Award in Legal Marketing

From left to right: Beth, me, Denise Wilson also from Goulston & Storrs, and Shelley Swanson of Sugarman, Rogers, Barshak & Cohen, P.C. (previously from Goulston & Storrs.)

I’m taking a short break from my monthly Technical Tip posts to offer instead a tip of the hat to Beth Cuzzone, Director of Business Development at Goulston & Storrs. She won the 2014 Excellence in the Law Award for Marketing from Massachusetts Lawyers Weekly. Thanks again for the invitation and a seat at your table!

Our very own Vanessa won this award two years ago and nominated Beth this year. We’re so proud to have such an exemplary family of marketing professionals – and close friends!

I should also mention that Liz Cerasuolo from Fish & Richardson was an MLW award winner last night as well. We worked with Liz on her firm’s Holiday eCard project, which garnered a first-place nod from LMA New England Your Honor Awards.

Congrats to all the winners!