Mike’s Technical Tip: The Difference Between a Raster and Vector Image

Monthly Archives: May 2015

Mike’s Technical Tip: The Difference Between a Raster and Vector Image

You may have heard the terms “raster” and “vector” images, but wondered what the difference between the two are.

Raster, or bitmap images, are made up of dots (color, black and white, or grayscale). Vector images are mathematical descriptions of objects and their properties, including shape, size, position, and color.

Logo-at-Sizes

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Are You SURE You Can Use That Photo?

woman with camera

Have you ever needed a photo to go with a blog post, or fill a void on your firm’s website, or spice up a Facebook or LinkedIn post? It’s so easy to jump online and search for an image, everyone does it. And since you are not using it to “sell” anything, it’s OK to post it, right?

WRONG!

Whether you are posting an image to a social site or printing it on the side of a product package, it is imperative that you understand how image rights work. Photos are almost always owned by the photographer. The photographer can release the rights to photos on a case-by-case basis.

Here’s three easy ways to be sure you can legally use a photo:

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See Our Updated and Improved Website Portfolio!

Improved-Portfolio

You may have noticed something new around here. We’ve recently launched a new way to navigate our portfolio. You can now easily browse all of our recent projects in a thumbnail view. Our work is now categorized by Industry and Project type. Take a look at the brief tutorial below to see what’s new!

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Danielle’s Twitter Highlights from the SMPS ÜBER Conference Keynote

Why do I love Twitter? It serves as my notes from conferences and allows me to distill the information I learn into key takeaways. It also enables me to find out about sessions and topics I may have missed.

In David Meerman Scott’s lively keynote presentation, he explained how people’s buying patterns have changed and, therefore, how we market also needs to change. Now, we need to focus on the buyers by creating relevant, real-time content that will generate attention for your products and services in minutes rather than months.

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Mike’s Technical Tip: Some Lesser-Known Gmail Searches

SEO-Google

Everybody knows that Google, first and foremost, is a giant search engine. And everybody who uses Google’s Gmail knows that you can use the power of their search capabilities to find mail based on a word or phrase, or even a name or email address. But there are a lot of other terms (“search operators”) you can use to find mail based on less obvious criteria, and today I’m going to show you three of the more useful sets of operators. They’ve been available for a long time, but don’t get a lot of fanfare.

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