How Much Does a Website Cost, Really?

Monthly Archives: November 2015

How Much Does a Website Cost, Really?


True story: A marketing manager at a professional service firm requested proposals for their firm’s website redesign and received ten bids. At the low end, the estimate was about $10K, and at the high end, the estimate was over $100K. Needless to say, she was baffled and frustrated and left feeling more confused than ever.

At Clockwork, we receive calls and emails all the time from business owners and marketers asking what the cost will be for a new or upgraded website. But asking “How much is a website?” is like asking “How much is a house?” There are so many variables: Where is the house located? How many square feet will it be? Is it one or two stories? Brick or clapboarded? Pre-fab or custom-designed? Etc.

Like any construction project, estimating a website accurately starts with a defined project scope and RFP. We have developed Website RFP Templates (available via “Request a Document” on our website) to help our clients receive more accurate, “apples-to-apples” proposals. Below, I outline some of the major factors that can impact a website’s bottom-line:

Continue reading “How Much Does a Website Cost, Really?” »

Mike’s Technical Tip: Making Fractions in InDesign

There are a number of ways to make fractions in InDesign, but in my opinion the best and easiest is hidden away in the Character panel. Here’s the quick one-two-three instructions for making proper fractions. If you don’t have that panel visible, go to Window in the top menu bar, then Type & Tables, and then Character.

Continue reading “Mike’s Technical Tip: Making Fractions in InDesign” »

Join Us at the LMA New England Conference 2015


If you plan on attending the 2015 Legal Marketing Association’s New England Regional Conference in Boston on November 12-13, make sure to swing by the Clockwork Design Group booth to say hi!

Vanessa and Danielle will be available to review your website or discuss any marketing needs or questions you have.

Bonnie’s Tip: How to Customize Facebook Tabs & Apps

Screen Shot 2015-11-09 at 1.45.44 PMAs marketers you may have heard of Facebook Apps before, they are the nifty links on Business Pages that allow you to feature social media feeds, highlight job postings, drive traffic to your eNewsletter sign up form, or even embed any page of your website right there. So, how do you actually set this up? One app that I’ve found to be helpful is WooBox, it’s free and easy to use. Read on to find out how to set this up in just a few minutes.



Continue reading “Bonnie’s Tip: How to Customize Facebook Tabs & Apps” »