True story: A marketing manager at a professional service firm requested proposals for their firm’s website redesign and received ten bids. At the low end, the estimate was about $10K, and at the high end, the estimate was over $100K. Needless to say, she was baffled and frustrated and left feeling more confused than ever.
At Clockwork, we receive calls and emails all the time from business owners and marketers asking what the cost will be for a new or upgraded website. But asking “How much is a website?” is like asking “How much is a house?” There are so many variables: Where is the house located? How many square feet will it be? Is it one or two stories? Brick or clapboarded? Pre-fab or custom-designed? Etc.
Like any construction project, estimating a website accurately starts with a defined project scope and RFP. We have developed Website RFP Templates (available via “Request a Document” on our website) to help our clients receive more accurate, “apples-to-apples” proposals. Below, I outline some of the major factors that can impact a website’s bottom-line: