What Should Your Logo Look Like, and Why?
Logos are important visual elements that serve to connect consumers with a brand. Done well they become iconic. Most people can immediately visualize the logos of such well-known organizations as Nike, McDonald’s or Google.
Unfortunately, not all logos are as effective and there are a number of things to consider when designing a logo. The first thing you want to find is the right design firm to fit your needs. There are many agency online resources available.
As President and Creative director of Clockwork Design Group, Inc I have a lot of experience with logo design and much of that experience involves working with clients to help them understand what a logo is intended to do, and what it’s not intended to do.