Random Trade Show Tips for Exhibitors

Monthly Archives: April 2016

Random Trade Show Tips for Exhibitors

Trade-Show-Tips

Having recently returned from the LMA (Legal Marketing Association) Annual Conference, and adding a few more things to my running list of trade show “don’t forgets,” it occurred to me this might be a good topic for a blog post.

If you are a marketer who has to go to (or help prepare others at your firm for) trade shows you exhibit at, you may find this random mix of tips helpful. So, in no particular order, here goes:

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Greetings from the LMA Annual Conference in Austin

Austin-Texas

Vanessa and I enjoyed attending the Legal Marketing Association Annual Conference April 11-13th in Austin, Texas. Thank you to everyone to that stopped by to say hello and pick up a brochure, Tips & Tricks book, and a magic wand! We hope that conference gave you some great ideas to accomplish your marketing goals and you enjoyed the city.

CDGI-Booth

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General Counsel Panel Insights from the LMA Annual Conference

Top-Tweets

Here are several key insights from the general counsel panel at the Legal Marketing Association’s annual conference:

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Key Takeaways from the LMA Annual Conference Keynote

keynote-speaker

Diana O’Brien, the CMO of Deloitte, delivered a personal and powerful keynote address at the Legal Marketing Association Annual Conference in Austin. In the past, marketing was simply about pushing a message. Diana proposed that marketing is now about the mindset, moments, moves, and meaning that result in quality client service and client experience.

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Mike’s Technical Tip: Using Adjustment Layers in Photoshop

Adjustment-Layers

As anybody familiar with simply the name “Photoshop” knows, there are endless ways you can modify an image using Adobe’s flagship application. From little tweaks to major alterations, Photoshop is the go-to program for print and web designers. But because of all the power Photoshop offers you at your fingertips, there are a lot of ways you can really screw up an image as well.

Photoshop has a History panel that is essentially a change-tracker, allowing you to go back a number of steps (default is 20; can be changed in Preferences) but aside from the limit of steps you can go back, if you save and close your file, its change history does not resume the next time you open it. Of course, you can use the old Save As… technique, but Photoshop files tend to be on the larger side so keeping many of them can add up, and who really wants to have different copies, all with various changes you’re testing out or keeping?

There’s a much better way to deal with this, and it solves both the problem of lost or limited history state and the nightmare of having multiple copies of files piling up.

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