Here are several key insights from the general counsel panel at the Legal Marketing Association’s annual conference:
Insight from GC panel: Clients have never been more open and accessible to reevaluating the client law firm relationship #LMA16
— Stefanie Marrone (@StefanieMarrone) April 13, 2016
Clients don’t want relationships managed by just a single point (relationship attorney); they prefer to hire the firm. #lma16 #gcpanel
— Jessica D. Aries (@JessDAries) April 13, 2016
“I’m making an investment in the whole firm when I make a hiring decision,” says @NetApp GC #lma16
— Keith N. Wewe (@kwewe) April 13, 2016
A firm can’t operate as independent contractors all under an umbrella. This is a business and it needs to unite under a strategy. #lma16
— Jessica D. Aries (@JessDAries) April 13, 2016
At&t: Law firms, treat clients as part of your team in game of conquering legal issues. It is a team sport! #gcpanel #lma16
— Renee Karibi-Whyte (@ReneeKaribi) April 13, 2016
What do clients really want? This isn’t rocket science, but it takes finesse! #LMA16 @NatSlavin @TaraWeintritt pic.twitter.com/vxPGqBHCW2
— Heather Morse (@heather_morse) April 13, 2016
Acritas client satisfaction matrix. Top right is most important to “perfect 10”. Any surprises here? #LMA16 #GCPANEL pic.twitter.com/r0O8UBT9Xh
— Renee Karibi-Whyte (@ReneeKaribi) April 13, 2016
Tip for lawyers from GC: Change the subject line of the email thread when the topic changes. The little things matter. #LMA16
— Cynthia Voth (@CynthiaVoth) April 13, 2016
Find more highlights from the conference using #LMA16 or by following me at @ddiforio.
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