Infographics make complex information eye-catching, understandable and easily digestible. Most importantly, they play a crucial role in the increasingly visual world of marketing. Having a visually impactful way to display statistics that differentiate your firm can make your website stand out from the crowd. Read on to learn how.
Why Use Infographics in Your Web Design?
What Types of Content Should You Include?
Consider some of the following:
- Numbers of cases/projects completed
- Key types of work that you do
- Number of offices/geographic reach
- Unique rankings and awards won
- Percentage of referrals/repeat clients
- Longevity of client relationships
- Diversity of your firm
- … plus anything that makes your firm unique
How Can You Create Effective Infographics
Effective infographics typically have 3 key qualities:
- Interesting Content: Content should be interesting and unique to your firm.
- Short and Sweet: Make sure it’s not too lengthy, 5-7 words max. Otherwise you’ll lose your visitors’ attention.
- Clear Hierarchy in Size: Highlight key info with larger bolder fonts. Description font size should be smaller and less bold.
Where Can You Use Your Infographics?
- Including firm-wide stats in the footer of every page of the website can be a beneficial way to drive traffic to key pages of your site.
- Peppering firm-wide stats throughout the site in sidebars can also be effective.
- Incorporating stats on your firm’s About Us page can be very helpful.
See some examples below:
- Highlighting key data that is related to the page that you’re on is a great way to draw attention to individuals or projects.
- For Law Firms & Accounting Firms: Bio pages tend to be the most trafficked areas of your site. Emphasizing key areas of expertise, awards won, or other unique attributes that your attorneys have can help clients feel confident in choosing your firm.
- For A/E/C Firms: Project pages are the highlight of most sites. Focusing on project-specific data in an easily digestible way can help to distill your value-add to a project.