Design Lesson: Vibrating Color Theory

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Design Lesson: Vibrating Color Theory

Vibrating-Clockwork

It’s an exciting time to be a web designer. With modern typography, robust design tools, and technological advances, web designers have more options than ever before to design engaging user experiences. With that said, it can be tempting to mimic some of the vibrant color schemes found in print design. It is important to note the distinctions between print and web design. In print, vibrating color is more permissible, even an advantage to making your designs stand out amongst the crowd. In web design its a bit more finicky.

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Design Lesson: How Trustworthy Does Your Website Appear?

how-trustworthy

Everyone knows that having a website today is a requirement for any respectable business. Just having a website might seem like enough, but in reality your website could be harming your credibility, rather than helping. Its crucial that you build trust with your current and potential clients both in person and online. Take a look at the checklist we’ve created to gauge whether or not your website is building up or tearing down your hard earned credibility:

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Design Lesson: What is the Rule of Thirds?

Rule-of-Thirds-Layout

Often applied in the world of photography, the “rule of thirds” works by splitting an image into thirds, so you end up with 9 equal sections. It’s most effective when your main subject is placed where the lines intersect. Aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject. It’s not limited to photography, it can also be applied to graphic design layouts. When composing your ad, website, or other marketing material try to think of the “rule of thirds” principle.

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Bonnie’s Design Tip: How to Set the Mood (For Your Website)

How-to-Set-the-Mood

Subtle changes to design can make a huge difference in a website’s overall mood and feeling. To illustrate this principle, we’re showing 3 variations of a homepage design. For all the examples, we’ve maintained the same layout and site structure, but modified the font, color and photography choices. You may be surprised how different they look!

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Bonnie’s Top 5 Web Design Trends You Must Know for 2016

Top-5-Web-Design-Trends-2016

Every year, web design grows and evolves. Here’s a quick run-down of some web design trends that made an impact throughout 2015, and will continue to change how we design for professional service firms. Read on to see how you can implement these techniques in 2016:

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