What is Crosslinking and Why Does it Matter?

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What is Crosslinking and Why Does it Matter?

What is crosslinking?
The term “crosslinking” is used in several ways when referring to websites. Most commonly, crosslinking refers to the process of linking between two separate websites. But crosslinking also applies when associating two pages on the same website, so that each page shows a link to the other page. Links between pages on the same site can always be added manually. But modern websites are often programmed so that crosslinks can be added dynamically for increased flexibility and ease of site management.

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Announcing a Fresh New Brand for Peabody & Arnold

Peabody & Arnold is proud to be one of the oldest law firms in Boston, but the firm realized that their dated website and marketing materials were making the firm seem old-fashioned. We helped create a fresh new brand for the firm that aligns with their modern business approach, broadens their reach, and emphasizes and showcases their strengths as a litigation and insurance coverage powerhouse.

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The Case for Key Contacts

Imagine that a prospective client has been referred to your firm. Their next step will likely be to visit your website and see if your firm meets their needs. Assuming your website makes a great impression, they will want to start a conversation. But of the long list of qualified people on your site, the question arises, whom should they call?

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A Bold New Look for Modrall Sperling

Modrall Sperling is the counsel of choice for complex business, litigation and natural resources challenges anywhere in New Mexico. The firm works with clients in industries including Construction, Education, Energy, Finance, Healthcare, Manufacturing, Mining, Railroads, Ranching, Real Estate, as well as businesses working in Indian Country, and more. The new website positions Modrall Sperling as the go-to law firm in New Mexico.

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Ligris Website Wins National Award

We are thrilled to be recognized by the Legal Marketing Association’s 2017 Your Honor Awards for the website we created for our client Ligris! We received second place for the competitive, national website award category.

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