Re-Branding: Laundry List of Common Components Requiring Change

Blog Archives

Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

Continue reading “Re-Branding: Laundry List of Common Components Requiring Change” »

The Importance of Blog Categories & Tags

If you are a professional service firm marketer, you know your firm’s blog is often one of the most heavily frequented sections of your website. A good blog can help you stay top-of-mind with clients and prospects, increase referrals, and build brand loyalty overall. Your blog should be rich with content, and that content should be easy to find by your site visitors. But Categories and Tags, two basic blog functionalities that really help your blog’s usability, are often misused, over used, or ignored completely. By following a few simple steps, you can improve your blog significantly and enhance your visitors’ experience considerably.

Continue reading “The Importance of Blog Categories & Tags” »

Clockwork Ranked One of Boston’s Top Website Design Companies by Clutch

We are proud to announce that Clockwork has been named number 3 on Clutch’s list of Boston’s top website design firms. See more data here.

Clutch ranks leading software and professional services firms by means of traditional B2B research and direct, one-on-one client interviews.

Thanks to all of our clients who participated in the study!

New Business Karma: Simple Ways to Build & Nurture Referral Sources

Whether you are new to marketing and business development or a seasoned pro, if you work for a professional service firm, you know that the majority of your new business comes from referrals. If you can increase the number of referrals, even by a small percentage, it can drastically affect your annual sales. So, how can you encourage your clients (without becoming annoying) to refer you more? Here are a few ideas that stem from the most basic “givers gain” mentality:

Continue reading “New Business Karma: Simple Ways to Build & Nurture Referral Sources” »

Tips for Law Firm Practice Area & Industry Pages

As we design and build law firm websites, we see similar issues arise, time and again. One of the most difficult and time consuming areas of law firm websites is the practice section, often compounded by an industry section. Read on for a few best practices for writing and organizing your practice area and industry content.

Continue reading “Tips for Law Firm Practice Area & Industry Pages” »