Case Studies

Bernkopf Goodman

Challenge

Although over one hundred years old, the law firm Bernkopf Goodman held a tiny market share and had extremely limited name recognition.

  • Raise brand awareness and help the attorneys and firm be more visible in the local region.
  • Reach target markets of individuals in the real estate and banking industry, and high net worth individuals and business owners.
  • Capture attention, broaden exposure, increase new business development.

Solution

  • After initial brand investigation, we established that a core benefit clients valued was the firm’s ability to provide clear, concise direction.
  • Focused our brand positioning around the tagline “Straight Talk”.
  • Created a series of print advertisements that leveraged the theme. Chose placements in publications most heavily read by the target market.
  • Expanded the advertising campaign to include online banner placements.
  • Redesigned the website for consistent branding.
  • Integrated brand promise into all facets of firm’s messaging, marrying the firm’s longevity with its modern approach to legal service delivery.

Before & After

The existing marketing materials were inconsistently branded and haphazard. The website was generic and lacked any of the firm’s unique personality.

case_study_bernkopf-before

The new website messaging and visual animation strengthens the firm’s “Straight Talk” theme and reinforces the ad campaign for consistent branding..

case_study_bernkopf-after

Results

  • Within a year of the campaign launch, the firm saw a 10% increase in new business development, a 30% increase in request for proposals, and a 45% increase in request for information or meetings.

See the work we did.

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