Case Studies

Nitsch Engineering

Challenge

Nitsch Engineering, the largest women-owned business enterprise (WBE) civil engineering firm in Massachusetts, asked Clockwork to help them update their corporate image. Nitsch needed a fresh new website that conveyed the friendly, approachable style the firm is so proud of.

  • More accurately reflect Nitsch Engineering’s capabilities.
  • Clearly project the firm’s culture, personality and style.
  • Solidify brand definition through colors, style, and messaging.

Solution

  • In conjunction with Nitsch’s office move, launch the new website as well as a coordinating announcement mailer that leveraged the theme “New Bricks. New Clicks.”
  • Present a strong message highlighting a commitment to sustainability, a focus on staff personality, and a culture of innovation and problem-solving.
  • Communicate that Nitsch Engineering is “not your average engineering company” through the use of fresh, cheerful colors, content, and tone.
  • Prominently incorporate the question “How can we help you today?” in happy yellow graphics throughout the website to reinforce the firm’s friendly style and differentiate from the competition.
  • Incorporate more graphic and video content on the site to further engage and interest visitors.

Before & After

The old web site did not accurately reflect the personality and style of the firm or showcase the unique aspects of Nitsch’s capabilities and culture.

case_study_bernkopf-before

The new website is reflective of the Nitsch brand. It has a bright color scheme, a streamlined user interface, easy access to Nitsch staff and resources, social media integration, improved navigation, more graphics and video.

case_study_bernkopf-after

Results

  • Both internal and external reactions to the new Nitsch website were overwhelmingly positive.
  • The initial email and mailer campaign produced a 48% increase in visits to the site, with a 70% increase following a reminder email.
  • Website visits the month after the launch held steady at an average 48%.

See the work we did, or watch their testimonial video.

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