Bio Page Best Practices for Professional Service Firms

Category : AEC Marketing

Bio Page Best Practices for Professional Service Firms

Marketing professional service firms entails unique challenges and skills. Your people are your product, so it’s imperative that you showcase them in a way that is easy to understand yet still displays all their qualifications. It’s important to utilize modern web technology and best practices to create bio pages that truly highlight your teams’ skills and expertise. Read on to learn more.

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Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

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What is Crosslinking and Why Does it Matter?

What is crosslinking?
The term “crosslinking” is used in several ways when referring to websites. Most commonly, crosslinking refers to the process of linking between two separate websites. But crosslinking also applies when associating two pages on the same website, so that each page shows a link to the other page. Links between pages on the same site can always be added manually. But modern websites are often programmed so that crosslinks can be added dynamically for increased flexibility and ease of site management.

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Clockwork Ranked One of Boston’s Top Website Design Companies by Clutch

We are proud to announce that Clockwork has been named number 3 on Clutch’s list of Boston’s top website design firms. See more data here.

Clutch ranks leading software and professional services firms by means of traditional B2B research and direct, one-on-one client interviews.

Thanks to all of our clients who participated in the study!

Design Lesson: Why Use Infographics in Web Design

Infographics make complex information eye-catching, understandable and easily digestible. Most importantly, they play a crucial role in the increasingly visual world of marketing. Having a visually impactful way to display statistics that differentiate your firm can make your website stand out from the crowd. Read on to learn how.

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