How to Conduct a Brand Analysis

Category : Branding

How to Conduct a Brand Analysis

Updating or rebranding a professional service firm can be tricky. Often, it’s hard to differentiate your firm, as the services you provide are similar, if not identical, to your competitors’. A strong brand can help you stand out among your peers in a way that is authentic, engaging and memorable. A brand analysis can help you clarify differentiators so that the messages and images you convey are targeted and on point, resonate with your clients and prospects, and have a better likelihood of success. Read on to learn the basics of conducting a brand analysis for your firm.

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Did You Miss Any? Our Most-Read Articles of 2017

 

It’s that time of year, a time for looking back at 2017 and looking forward to a fresh start in 2018. Our most popular posts covered a variety of topics; everything from proposal design to pairing fonts. Did you miss any? In case you did here are our top 5 most popular articles from 2017.

 

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How to Design Effective Ads for Professional Service Firms

In the endless sea of advertising, it can be hard to stand out from the crowd. In this post, we’re going to talk about some best practices for designing ads for professional service firms that are both eye-catching and successful. Although the examples included are for ads in printed publications, the principles apply to digital mediums as well. Without further ado, here are a few tips for making your ads more effective.

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Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

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Company Social Media “Cover” Photo Sizes (July 2017)

cover-photo-size-cheat-sheet

They’ve gone and done it again… the social media moguls have once again changed their profile formats. LinkedIn is the biggest offender with a complete overhaul. Here’s the latest wrap-up of corporate social media artwork sizes, as of July 2017. We’ve included a FREE template for Facebook, LinkedIn, and Twitter for you to download.

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