3 Tips for Personal Branding

Category : Branding

3 Tips for Personal Branding

As marketers, we spend time building powerful brands for the firms we represent. But each of us, whether we realize it or not, has our own, personal brand. There are many benefits for developing a strong personal brand. Read on for reasons why you should develop your own brand, and how to do it.

Continue reading “3 Tips for Personal Branding” »

Company Social Media “Cover” Photo Sizes (Nov 2016)

cover-photo-size-cheat-sheet

At Clockwork we often help our clients create the main “cover” image for their company social media pages. If you are a marketer or a graphic artist, you may be responsible for designing these images for your firm’s pages. But sometimes, the artwork that looked great last week suddenly doesn’t look right at all. What happened? Social media sites change their layouts often, and now your perfect banner just doesn’t look perfect any more. Thus, banner sizing resources on the web tend to get out of date very quickly. And the layouts for personal social pages are different than corporate pages, so that complicates things further. Here’s the latest wrap up of corporate social media artwork sizes, as of December 2016. Free template downloads included. Read on!

Continue reading “Company Social Media “Cover” Photo Sizes (Nov 2016)” »

Branding Your Office Space

brand-office-space

Often, when we are asked for rebranding proposals, our clients request a similar list of necessary components: logo, website, stationery, folders, pitch books, ads, trade show booths, PowerPoint and other templates, etc. But one crucial component is often missing: interior office décor.

Continue reading “Branding Your Office Space” »

Why Your Logo (Or Other) Color May Not Consistently Match

consistent-colors

Have you ever received a batch of business cards and the logo color was not quite right? Does the logo on your website look like a different color than the logo on your pocket folder? Keeping brand colors consistent is a battle that all marketers must fight. Here are a few tips to help you win:

Continue reading “Why Your Logo (Or Other) Color May Not Consistently Match” »

Design Lesson: Top 10 Logo Redesign Tips for Professional Service Firms

Logo-Design-Header

Being tasked with redesigning your firm logo may seem daunting at first. Your logo is often the first visual representation of your firm’s brand that a new client encounters. Therefore, it’s important it accurately conveys the personality of your firm and reflects how you want to be perceived to current and future clients. Having worked with many professional service firms over the years, we’ve heard many of the same misconceptions about logo designs. Here are the top 10 things you should consider before jumping into the redesign process:

Continue reading “Design Lesson: Top 10 Logo Redesign Tips for Professional Service Firms” »