The Case for Key Contacts

Category : Business

The Case for Key Contacts

Imagine that a prospective client has been referred to your firm. Their next step will likely be to visit your website and see if your firm meets their needs. Assuming your website makes a great impression, they will want to start a conversation. But of the long list of qualified people on your site, the question arises, whom should they call?

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New Business Karma: Simple Ways to Build & Nurture Referral Sources

Whether you are new to marketing and business development or a seasoned pro, if you work for a professional service firm, you know that the majority of your new business comes from referrals. If you can increase the number of referrals, even by a small percentage, it can drastically affect your annual sales. So, how can you encourage your clients (without becoming annoying) to refer you more? Here are a few ideas that stem from the most basic “givers gain” mentality:

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Breaking Into New Markets: 5 Ways Your Website Can Help

Service providers understand that we must be specialists, our clients demand that we are experts in their industry. We get it, we all seek experts now: If I have a pain in my shoulder, I want to see an orthopedist. If I need to expand my restaurant, I want an architect, construction company, attorney, and banker with restaurant experience.

We build our client base by leveraging our expert knowledge, gaining referrals from clients within industries we know, and expanding our portfolios within those industries. But breaking into new industries can be difficult. Here are 5 ways that your website can help:

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Ligris Website Wins National Award

We are thrilled to be recognized by the Legal Marketing Association’s 2017 Your Honor Awards for the website we created for our client Ligris! We received second place for the competitive, national website award category.

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Mike’s Technical Tip: Using the “Jump to date” Feature in Google Calendar

Google Calendar has all kinds of great built-in functions, but one that’s missing is the ability to easily jump to any day, month, or year. Luckily, there is a way to enable that, if you know where to look.

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