Key Takeaways from the LMA Annual Conference Keynote

Category : Conferences

Key Takeaways from the LMA Annual Conference Keynote

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Diana O’Brien, the CMO of Deloitte, delivered a personal and powerful keynote address at the Legal Marketing Association Annual Conference in Austin. In the past, marketing was simply about pushing a message. Diana proposed that marketing is now about the mindset, moments, moves, and meaning that result in quality client service and client experience.

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Three Wins at This Year’s LMA New England Your Honor Awards!

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We were thrilled to celebrate three award-winning projects with our clients and friends at the Legal Marketing Association of New England’s Your Honor Awards on Wednesday.

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Join Us at the LMA New England Conference 2015

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If you plan on attending the 2015 Legal Marketing Association’s New England Regional Conference in Boston on November 12-13, make sure to swing by the Clockwork Design Group booth to say hi!

Vanessa and Danielle will be available to review your website or discuss any marketing needs or questions you have.

Danielle’s Twitter Highlights from the SMPS ÜBER Conference Keynote

Why do I love Twitter? It serves as my notes from conferences and allows me to distill the information I learn into key takeaways. It also enables me to find out about sessions and topics I may have missed.

In David Meerman Scott’s lively keynote presentation, he explained how people’s buying patterns have changed and, therefore, how we market also needs to change. Now, we need to focus on the buyers by creating relevant, real-time content that will generate attention for your products and services in minutes rather than months.

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Danielle’s LMA Legal Industry Trends Luncheon Recap

LMA-NEOur client, Silvia Coulter from LawVision Group, recently presented a program on “Legal Industry Trends: A Data-Driven Dive on Legal Marketing and Business Development across the Industry” at the LMA New England February luncheon.

Her presentation focused on the findings from the 2015 Thomson Reuters Legal Executive Institute Annual Marketing and Business Development Benchmarking Survey, which was conducted in December 2014. Below are some of the key takeaways:

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