Did You Miss Any? Our Most-Read Articles of 2017

Category : CPA Marketing

Did You Miss Any? Our Most-Read Articles of 2017

 

It’s that time of year, a time for looking back at 2017 and looking forward to a fresh start in 2018. Our most popular posts covered a variety of topics; everything from proposal design to pairing fonts. Did you miss any? In case you did here are our top 5 most popular articles from 2017.

 

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Clockwork 2017 Holiday Card Highlights

If you are still happily humming holiday music (like me) or are already thinking about your firm’s next holiday greeting, check out some of our favorite branded holiday animated and printed cards that we created in 2017:

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How to Design Effective Ads for Professional Service Firms

In the endless sea of advertising, it can be hard to stand out from the crowd. In this post, we’re going to talk about some best practices for designing ads for professional service firms that are both eye-catching and successful. Although the examples included are for ads in printed publications, the principles apply to digital mediums as well. Without further ado, here are a few tips for making your ads more effective.

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Bio Page Best Practices for Professional Service Firms

Marketing professional service firms entails unique challenges and skills. Your people are your product, so it’s imperative that you showcase them in a way that is easy to understand yet still displays all their qualifications. It’s important to utilize modern web technology and best practices to create bio pages that truly highlight your teams’ skills and expertise. Read on to learn more.

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Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

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