The Case for Key Contacts

Category : CPA Marketing

The Case for Key Contacts

Imagine that a prospective client has been referred to your firm. Their next step will likely be to visit your website and see if your firm meets their needs. Assuming your website makes a great impression, they will want to start a conversation. But of the long list of qualified people on your site, the question arises, whom should they call?

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Breaking Into New Markets: 5 Ways Your Website Can Help

Service providers understand that we must be specialists, our clients demand that we are experts in their industry. We get it, we all seek experts now: If I have a pain in my shoulder, I want to see an orthopedist. If I need to expand my restaurant, I want an architect, construction company, attorney, and banker with restaurant experience.

We build our client base by leveraging our expert knowledge, gaining referrals from clients within industries we know, and expanding our portfolios within those industries. But breaking into new industries can be difficult. Here are 5 ways that your website can help:

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Content Marketing 101 for Professional Service Firms

Content marketing is vital for staying competitive today. According to the Content Marketing Institute’s B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America report, 88% of B2B marketers consider content marketing an important part of their company’s marketing program, but only 63% of B2B organizations are extremely or very committed to content marketing.

Here are some best practices and tips for creating, posting, sharing, and repurposing content.

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2017 Email Marketing Performance Benchmarks for Professional Service Firms


Email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. – Campaign Monitor

How can you determine if your emails are living up to their potential or falling flat? How are other firms in your industry stacking up? Read on for some clear benchmarks to compare your emails to others in professional services, architecture, construction or legal industries.

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Design Lesson: How to Design Effective Email Newsletters


Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey In today’s lesson, learn how to use best practices in email newsletter design to convert your lists into loyal clients.

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