Did You Miss Any? Our Most-Read Articles of 2017

Category : Design

Did You Miss Any? Our Most-Read Articles of 2017

 

It’s that time of year, a time for looking back at 2017 and looking forward to a fresh start in 2018. Our most popular posts covered a variety of topics; everything from proposal design to pairing fonts. Did you miss any? In case you did here are our top 5 most popular articles from 2017.

 

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How To Select Photos for Your Website

One of my first assignments at Clockwork Design Group was to select potential photographs for a client’s redesigned website. At the beginning of the day I was energized and enthusiastic. By days end I was blurry eyed and full of questions. Exactly how do I illustrate a page for nonprofits and religious organizations when the customer requests no faces? How do I show an image of waste services that represents the industry but isn’t unappealing?

Since then I have a new appreciation for the imagery I see on websites I visit. And now, I know the effort that goes into those selections. Here are some words of wisdom from the staff at Clockwork that I have compiled to help you choose your images successfully:

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How to Design Effective Ads for Professional Service Firms

In the endless sea of advertising, it can be hard to stand out from the crowd. In this post, we’re going to talk about some best practices for designing ads for professional service firms that are both eye-catching and successful. Although the examples included are for ads in printed publications, the principles apply to digital mediums as well. Without further ado, here are a few tips for making your ads more effective.

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Mike’s Technical Tip: Beginner’s Guide to Puppet Warp

Adobe recently released Creative Cloud 2018, and among the several new features added to this suite of apps is one I’d like to highlight first: “Puppet Warp” in the new version of Illustrator. Puppet Warp is both fun and a big time-saver, as it allows you to make shape changes to your illustration in just a few seconds, where it used to be a laborious, time-consuming affair.

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Bio Page Best Practices for Professional Service Firms

Marketing professional service firms entails unique challenges and skills. Your people are your product, so it’s imperative that you showcase them in a way that is easy to understand yet still displays all their qualifications. It’s important to utilize modern web technology and best practices to create bio pages that truly highlight your teams’ skills and expertise. Read on to learn more.

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