Design Lesson: Best Practices in Website Navigation

Category : Design

Design Lesson: Best Practices in Website Navigation

Every single one of us has been there — you go to a website looking for a specific piece of information, and as you navigate the site, you lose your way. Many people start to feel frustrated, give up and just search Google instead. It’s a completely natural response to bad navigation. How do we fix this phenomenon? Keep reading to learn a few tips and tricks for designing intuitive navigation for information-heavy websites.
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Re-Branding: Laundry List of Common Components Requiring Change

Recently, while I was at the SMPS Boston Summer Social, a Marketing Director in the early stages of a firm rebranding project asked me a great question: “Do you happen to have a list of items that firms like mine typically need to update when they change their logo?” The next day, back at my office, I searched through my files and sure enough, found a list I had compiled many years ago. One of the items on the list included “Fax Cover Sheet” so I knew it definitely needed some updating!

So without further ado, below please find my laundry list of items that professional service firms often need to update when they change their logo:

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Company Social Media “Cover” Photo Sizes (July 2017)


They’ve gone and done it again… the social media moguls have once again changed their profile formats. LinkedIn is the biggest offender with a complete overhaul. Here’s the latest wrap-up of corporate social media artwork sizes, as of July 2017. We’ve included a FREE template for Facebook, LinkedIn, and Twitter for you to download.

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Announcing a Fresh New Brand for Peabody & Arnold

Peabody & Arnold is proud to be one of the oldest law firms in Boston, but the firm realized that their dated website and marketing materials were making the firm seem old-fashioned. We helped create a fresh new brand for the firm that aligns with their modern business approach, broadens their reach, and emphasizes and showcases their strengths as a litigation and insurance coverage powerhouse.

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Clockwork Ranked One of Boston’s Top Website Design Companies by Clutch

We are proud to announce that Clockwork has been named number 3 on Clutch’s list of Boston’s top website design firms. See more data here.

Clutch ranks leading software and professional services firms by means of traditional B2B research and direct, one-on-one client interviews.

Thanks to all of our clients who participated in the study!