Design Lesson: How to Design Effective Email Newsletters

Category : E-mail Marketing

Design Lesson: How to Design Effective Email Newsletters


Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey In today’s lesson, learn how to use best practices in email newsletter design to convert your lists into loyal clients.

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Round-Up of 2016 Holiday Animated & Print Cards

Now that we have bid farewell to 2016, I am delighted to share some of the branded holiday cards we created for our clients.

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2016 Holiday Wishes from Clockwork

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Winter is Coming: ’Tis the Start of Holiday Card Season!

Snowflakes-Cards

Game of Thrones references aside, the summer is the perfect time to start your firm’s animated and/or printed holiday card project.

Six reasons to start your firm’s holiday card now:

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Design Lesson: What is the Rule of Thirds?

Rule-of-Thirds-Layout

Often applied in the world of photography, the “rule of thirds” works by splitting an image into thirds, so you end up with 9 equal sections. It’s most effective when your main subject is placed where the lines intersect. Aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject. It’s not limited to photography, it can also be applied to graphic design layouts. When composing your ad, website, or other marketing material try to think of the “rule of thirds” principle.

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