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Vanessa and I are looking forward to attending the Legal Marketing Association (LMA) Annual Conference in Las Vegas March 27th-29th. Please come by our booth (#200), say hello, and ask us questions. We are always excited to talk about new branding and design trends and best practices in legal marketing.
Content marketing is vital for staying competitive today. According to the Content Marketing Institute’s B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America report, 88% of B2B marketers consider content marketing an important part of their company’s marketing program, but only 63% of B2B organizations are extremely or very committed to content marketing.
Here are some best practices and tips for creating, posting, sharing, and repurposing content.
Email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. – Campaign Monitor
How can you determine if your emails are living up to their potential or falling flat? How are other firms in your industry stacking up? Read on for some clear benchmarks to compare your emails to others in professional services, architecture, construction or legal industries.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey In today’s lesson, learn how to use best practices in email newsletter design to convert your lists into loyal clients.