How to Conduct a Brand Analysis

Category : Marketing

How to Conduct a Brand Analysis

Updating or rebranding a professional service firm can be tricky. Often, it’s hard to differentiate your firm, as the services you provide are similar, if not identical, to your competitors’. A strong brand can help you stand out among your peers in a way that is authentic, engaging and memorable. A brand analysis can help you clarify differentiators so that the messages and images you convey are targeted and on point, resonate with your clients and prospects, and have a better likelihood of success. Read on to learn the basics of conducting a brand analysis for your firm.

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Did You Miss Any? Our Most-Read Articles of 2017


It’s that time of year, a time for looking back at 2017 and looking forward to a fresh start in 2018. Our most popular posts covered a variety of topics; everything from proposal design to pairing fonts. Did you miss any? In case you did here are our top 5 most popular articles from 2017.


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Clockwork 2017 Holiday Card Highlights

If you are still happily humming holiday music (like me) or are already thinking about your firm’s next holiday greeting, check out some of our favorite branded holiday animated and printed cards that we created in 2017:

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Celebrating A New Look for PSRB

Congratulations to our client, Plews Shadley Racher & Braun (PSRB), on their new website! PSRB is an Indiana-based law firm with deep experience across the Midwest. Read more about the new website design Clockwork created for the firm.

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Why You Need to Add SSL to Your Website, Now.

SSL, or “Secure Sockets Layer,” was not something that most professional service firms needed to worry about having on their website. Until now. Google is changing the rules and soon, it will be crucial that any website with even the most basic form be SSL secure. Here’s what you need to know.

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