Learn from the Experts

Category : Networking

Learn from the Experts

SMPS_Noreasters_LMANEJoin us on Wednesday, May 13th, at 5:30 pm when the Boston chapter of Society for Marketing Professional Services, the New England chapters of Legal Marketing Association, and Association of Proposal Management Professionals present a unique and uncharted look at professional services from the lens of three different industries.

A panel of marketing executives will discuss the trends, challenges and opportunities each industry faces. They will share best practices for retaining current clients, growing market share and staying ahead of the curve in today’s competitive and ever-changing environment.

There will be networking opportunities immediately before and after the program. Admission includes passed hors d’oeuvres and an open bar.

Click here to read more and to register.

Anderson & Kreiger Wins an LMA New England Your Honor Award!

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Danielle, Vanessa, and Bonnie from Clockwork with Eugenia Huh from Anderson & Kreiger

On Wednesday evening we attended the Oscars of Legal Marketing: the LMA New England Your Honor Awards. Clockwork worked with Anderson & Kreiger to design and develop their award-winning new firm website!

The Anderson & Kreiger website is modern, fully responsive for phone and tablet viewing, and uniquely branded to the firm. The logo is clean and fresh, with a distinctive color palette. The tagline, “What Brings Us Together Sets Us Apart” is reinforced throughout the site via messaging and visuals. The homepage slider features significant case stories, each highlighting a key practice area. Clever headlines paired with large black and white photos “pop” off the blue/green background to catch the viewers’ eye and entice them to click.

Congratulations to all our clients and friends on their excellent work over the past year!

Danielle’s LMA Legal Industry Trends Luncheon Recap

LMA-NEOur client, Silvia Coulter from LawVision Group, recently presented a program on “Legal Industry Trends: A Data-Driven Dive on Legal Marketing and Business Development across the Industry” at the LMA New England February luncheon.

Her presentation focused on the findings from the 2015 Thomson Reuters Legal Executive Institute Annual Marketing and Business Development Benchmarking Survey, which was conducted in December 2014. Below are some of the key takeaways:

Continue reading “Danielle’s LMA Legal Industry Trends Luncheon Recap” »

Danielle’s Recap: 8 Notable Quotes from the LMA NE Conference

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I had an amazing time attending, sponsoring, and helping organize the Legal Marketing Association (LMA) New England’s Regional Conference. It is always great to see fellow LMA members and learn about the latest legal marketing trends. Here are some of my favorite quotes from the conference:

Continue reading “Danielle’s Recap: 8 Notable Quotes from the LMA NE Conference” »

Join Vanessa this Thursday for the SMPS Building Leaders Series Event

Vanessa will be one of the speakers at SMPS’ Building Leaders Series, “Branding Strategy: Tips from the Experts”

In this interactive panel discussion hear from industry experts on branding, brand strategy, and how to approach a rebrand. Get tips on how to begin a rebrand in-house or work with an outside consultant.

Read more at the SMPS Boston website.