A New Brand for a New Client – Take a “Peak”

Category : New Client

A New Brand for a New Client – Take a “Peak”

We are excited to announce the launch of a cohesive, new brand for our client, Peak Financial Management!

Peak is a boutique, fee-only wealth management firm. Peak needed a completely new brand to differentiate them from competitors, resonate with existing and potential clients, and consistently position the firm across all forms of marketing.

When Peak came to us, their website was very outdated and generic. The site’s imagery, like many of their competitors’, relied on cliched photos (families, retired couples, clients talking with an adviser, calculators, and the like.) After getting to know the people at Peak and their core values, we created messaging and visuals that are unique to the firm and memorable to their audience. The homepage animation uses photos from nature that fade from full color to black and white (leaving one item in color) illustrating the tagline, “We see the difference.” Peak’s new website is engaging and elegant with an approachable, down-to-earth feel. It is appealing to sophisticated visitors such as college faculty, physicians, entrepreneurs, business owners, and C-level executives.

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The Big Reveal – LMA National Gets a New Look

Here at Clockwork Design Group, we have been a longtime supporter of the Legal Marketing Association (LMA). A few months ago, LMA contacted Clockwork and asked for our help redesigning their national website. The original design was overdue for a refresh, and we were excited to help.

Project Goals

A main goal of the project was to modernize and improve the website’s look and feel. A new approach to the site’s typography was critical because readability was an issue. Navigation also posed a problem, so we improved the fluidity of navigation and visual hierarchy, allowing members to quickly and easily find what they are looking for.

The personality of LMA is fun, fresh, engaging, as well as professional. By carefully selecting web fonts and bright colors, we helped portray the energetic character of the association. Our design decisions incorporated new and existing brand guidelines, and translated them to the web.

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New Clients, New Projects

Here at Clockwork Design Group, we of course enjoy and appreciate all the web work we get from our clients, but it’s also a pleasure to be able to return to our roots and design for print. We’ve recently completed a number of print projects, and the following are examples of work we’ve done for two new clients.

Consigli Construction Co., Inc. is a leading construction manager and general contractor headquartered in Milford, MA, with offices in Williamstown, MA, Portland, ME and Hartford, CT. We were tasked with designing a brand-new look for their print collateral, starting with proposal templates. Based on this design, we then created many more pieces, including a tradeshow booth and pull-up banners, and a recruiting mini brochure.

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Trade Show Booths for Two New Clients


Trade show booth and pull-up banners

OBP Medical, Inc., of Lawrence, Massachusetts, is a developer, manufacturer and supplier of innovative, self-contained single-use medical devices. Since its start-up in 2006, OBP Medical has pioneered numerous medical advances, including a breakthrough disposable lighting technology and lines of single-use illuminated devices.



OBP came to Clockwork in need of a consistent look for their marketing components to build corporate branding. We began by redesigning their product datasheets, knowing these would set the standard for all future pieces. We found a dramatic stock photo of a light beam and art directed new product photography to establish a strong, memorable look for the brand.

Soon after, we took this design and expanded it to make an eight-foot trade show booth for OBP. Like the datasheets, the booth also plays on the sense of light – one of the primary features of OBP’s line of products. The new tagline – “Simple. Bright. Ideas.” – is front and center to complete the messaging.

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New Clients for the New Year

We’re happy to announce we’ll be doing some exciting design work for three new clients as of 2013: Smith Duggan Buell & Rufo LLP, Todd & Weld LLP, and OBP Medical Inc.

We look forward to working with them all!