RIW’s Refreshed and Responsive Website

Category : New Project

RIW’s Refreshed and Responsive Website


We recently launched a new, refreshed website for the law firm Ruberto Israel & Weiner (RIW). We created the previous iteration of the firm’s website in early 2008, so it was well due for an update. Core elements of the firm’s branding, such as the powerful tagline “at the speed of YES,” have been maintained on the new site, while new, modern design elements and functionalities have been added to keep up with the latest technology.

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AP&S Site Launch


Adler Pollock & Sheehan (AP&S) is a New England law firm that represents local, national and international clients in a wide range of complex legal matters. AP&S enlisted Clockwork’s assistance to update and enhance their website’s appearance, structure, and usability. The firm also wanted the website to emphasize their track record of success and portray their professional personality.

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Website Redesign: How Much of Your Time Will It Take?


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Your firm just approved a major marketing initiative: Redesigning the website. As the Marketing Manager you are probably thinking, “I’m already busy. What have I gotten myself into?” Good question.

In this article I break down the major stages and time commitments necessary for you, as project leader, as well as everyone on the project committee. Spoiler alert: it’s a lot of work, but it’s worth it.

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Client Spotlight: Edelstein & Company

Congratulations to our client, Edelstein & Company, on their successful new brand and website launch! The full rebranding made a big splash with a New Year’s themed animated announcement.


When we started working with Edelstein, we quickly discovered that they are not your typical CPA firm. Clients are drawn to the firm for their friendly, fun, can-do attitude as much as they are for the expertise and business savvy Edelstein accountants provide. Clockwork repositioned the firm’s brand to emphasize and align with their true personality.

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Recent Renovation: Branding & Marketing for Farley White’s Commercial Real Estate Properties in Lowell




Farley White Interests is now the largest commercial real estate property owner in the city of Lowell. Their properties include three commercial office buildings as well as a self-storage facility. Farley White enlisted the help of Clockwork to market their properties to brokers and prospective tenants, positioning Lowell as a smart investment and desirable location for office space.

Clockwork designed a family of pieces that work together as a consistent, branded package. We began by developing property names and URLs for each location. Then, we developed logos, brochures, and websites, as well as a flexible email marketing template the firm can use to promote their properties to brokers and communicate with tenants.

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