Mike’s Technical Tip: Using the PANTONE® Color Finder

Category : Technology

Mike’s Technical Tip: Using the PANTONE® Color Finder

The PANTONE Matching System (PMS) is is both universal and complex, and sometimes a designer might reference a color by its PANTONE number. But what if you need to know that color’s web (“hex”) or RGB values, or even its closest equivalent in 4-color (CMYK) for printing? There’s a great page on the PANTONE website for just that. (Confused already? You can brush up on all these terms in this post.)

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Where to Find Great Stock Photos

All of us as digital marketers understand that a picture speaks a thousand words. 90% of information transmitted to the brain is visual. Visuals are processed 60,000x faster in the brain than text. Do you struggle to find affordable and unique stock photography? We do too! So we compiled a (fairly) comprehensive list of stock photography resources for your bookmarking pleasure. 😉
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Mike’s Technical Tip: Using the “Jump to date” Feature in Google Calendar

Google Calendar has all kinds of great built-in functions, but one that’s missing is the ability to easily jump to any day, month, or year. Luckily, there is a way to enable that, if you know where to look.

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How to Avoid Website Dead Ends

Thinking back to good old days of print, we all intuitively knew what to do when we got to the bottom of a page: Turn it.

But the same is not so true for web pages. Too often, we get to a “dead end” and are not really sure what we should click on next. Product websites figured out a long time ago that in order to sell online, they needed to have strong, obvious call-to-actions on every page. But many professional service firm sites still struggle with the concept. Here are a few examples of ways to avoid dead ends on your website.

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Mike’s Technical Tip: Using Key Objects to Align in Illustrator and InDesign

If you spend any time using Adobe InDesign or Illustrator, one of the tools you’re likely going to use (and probably often) is Align. When two or more objects need to be centered relative to each other, the Align tool is the way to go. The funny thing is that the tool acts differently between the two Adobe applications, and it’s helpful to know how each works and why Key Object is an important concept.

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