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If you are a professional service firm marketer, you know your firm’s blog is often one of the most heavily frequented sections of your website. A good blog can help you stay top-of-mind with clients and prospects, increase referrals, and build brand loyalty overall. Your blog should be rich with content, and that content should be easy to find by your site visitors. But Categories and Tags, two basic blog functionalities that really help your blog’s usability, are often misused, over used, or ignored completely. By following a few simple steps, you can improve your blog significantly and enhance your visitors’ experience considerably.