Thinking back to good old days of print, we all intuitively knew what to do when we got to the bottom of a page: Turn it.
But the same is not so true for web pages. Too often, we get to a “dead end” and are not really sure what we should click on next. Product websites figured out a long time ago that in order to sell online, they needed to have strong, obvious call-to-actions on every page. But many professional service firm sites still struggle with the concept. Here are a few examples of ways to avoid dead ends on your website.