Why You Need to Add SSL to Your Website, Now.

Category : Web Traffic

Why You Need to Add SSL to Your Website, Now.

SSL, or “Secure Sockets Layer,” was not something that most professional service firms needed to worry about having on their website. Until now. Google is changing the rules and soon, it will be crucial that any website with even the most basic form be SSL secure. Here’s what you need to know.

Continue reading “Why You Need to Add SSL to Your Website, Now.” »

How to Avoid Website Dead Ends

Thinking back to good old days of print, we all intuitively knew what to do when we got to the bottom of a page: Turn it.

But the same is not so true for web pages. Too often, we get to a “dead end” and are not really sure what we should click on next. Product websites figured out a long time ago that in order to sell online, they needed to have strong, obvious call-to-actions on every page. But many professional service firm sites still struggle with the concept. Here are a few examples of ways to avoid dead ends on your website.

Continue reading “How to Avoid Website Dead Ends” »

Content Marketing 101 for Professional Service Firms

Content marketing is vital for staying competitive today. According to the Content Marketing Institute’s B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America report, 88% of B2B marketers consider content marketing an important part of their company’s marketing program, but only 63% of B2B organizations are extremely or very committed to content marketing.

Here are some best practices and tips for creating, posting, sharing, and repurposing content.

Continue reading “Content Marketing 101 for Professional Service Firms” »

Is Buying Syndicated Content Worth the Price?

Rerun-TVs

Content Marketing is something most marketers are well aware of and are, or want to be, doing. For those who haven’t yet begun, getting started can be a daunting undertaking. It’s human nature to look for shortcuts.

From time to time, clients ask me about purchasing “syndicated” content. There are various agencies and services out there that provide pre-written articles specific to various industries. Content can be purchased (or, more accurately, “licensed”) for your specific use, such as blog posts, email blasts, or even printed newsletters.

Before signing up for a service like this, the most important question to ask, first, is what do you hope to achieve? Usually, when I ask our accounting, financial, legal and A/E/C clients to answer this question, their reasons are one or more of the following:

Continue reading “Is Buying Syndicated Content Worth the Price?” »

Holiday Card Early Bird Discount!

Holiday Card Early Bird Discount

It may look like summer out there, but it’s never too early to begin thinking about this year’s holiday season! As a little incentive, we’re offering a 10% discount for early birds who begin their project in August.

Here are just a few samples of holiday cards from past years to get your sleigh bells ringing:

Continue reading “Holiday Card Early Bird Discount!” »