How to Avoid Website Dead Ends

Category : Web Traffic

How to Avoid Website Dead Ends

Thinking back to good old days of print, we all intuitively knew what to do when we got to the bottom of a page: Turn it.

But the same is not so true for web pages. Too often, we get to a “dead end” and are not really sure what we should click on next. Product websites figured out a long time ago that in order to sell online, they needed to have strong, obvious call-to-actions on every page. But many professional service firm sites still struggle with the concept. Here are a few examples of ways to avoid dead ends on your website.

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Content Marketing 101 for Professional Service Firms

Content marketing is vital for staying competitive today. According to the Content Marketing Institute’s B2B Content Marketing 2017 Benchmarks, Budgets, and Trends—North America report, 88% of B2B marketers consider content marketing an important part of their company’s marketing program, but only 63% of B2B organizations are extremely or very committed to content marketing.

Here are some best practices and tips for creating, posting, sharing, and repurposing content.

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Is Buying Syndicated Content Worth the Price?

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Content Marketing is something most marketers are well aware of and are, or want to be, doing. For those who haven’t yet begun, getting started can be a daunting undertaking. It’s human nature to look for shortcuts.

From time to time, clients ask me about purchasing “syndicated” content. There are various agencies and services out there that provide pre-written articles specific to various industries. Content can be purchased (or, more accurately, “licensed”) for your specific use, such as blog posts, email blasts, or even printed newsletters.

Before signing up for a service like this, the most important question to ask, first, is what do you hope to achieve? Usually, when I ask our accounting, financial, legal and A/E/C clients to answer this question, their reasons are one or more of the following:

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Holiday Card Early Bird Discount!

Holiday Card Early Bird Discount

It may look like summer out there, but it’s never too early to begin thinking about this year’s holiday season! As a little incentive, we’re offering a 10% discount for early birds who begin their project in August.

Here are just a few samples of holiday cards from past years to get your sleigh bells ringing:

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Mike’s Technical Tip: Google’s New Mobile-Friendly Algorithm

SEO-GoogleIf you’ve worked hard (or hired someone else) to get your Google search rankings as close to the top as possible, Google has made an announcement that could put you back on your heels. Starting April 21, the search giant will be expanding their use of mobile-friendliness as a ranking factor. As Google has stated, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” What does this mean, exactly? Is there a way to tell how Google is going to classify your website? And what can you do about it?

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