Content Marketing is something most marketers are well aware of and are, or want to be, doing. For those who haven’t yet begun, getting started can be a daunting undertaking. It’s human nature to look for shortcuts.
From time to time, clients ask me about purchasing “syndicated” content. There are various agencies and services out there that provide pre-written articles specific to various industries. Content can be purchased (or, more accurately, “licensed”) for your specific use, such as blog posts, email blasts, or even printed newsletters.
Before signing up for a service like this, the most important question to ask, first, is what do you hope to achieve? Usually, when I ask our accounting, financial, legal and A/E/C clients to answer this question, their reasons are one or more of the following:
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