If you’ve worked hard (or hired someone else) to get your Google search rankings as close to the top as possible, Google has made an announcement that could put you back on your heels. Starting April 21, the search giant will be expanding their use of mobile-friendliness as a ranking factor. As Google has stated, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” What does this mean, exactly? Is there a way to tell how Google is going to classify your website? And what can you do about it?
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