At Clockwork, we get asked the question “How often should we update our firm’s website?” by clients and prospects all the time. I have read several articles that say “studies show websites should be updated every three years.” But these studies never seem to define the kinds of websites that were analyzed or the types of “updates” that were made.
As the owner of a firm that designs and builds websites regularly, it is obviously in my best interest to encourage clients to change their site often. However, I take a much more pragmatic approach to answering this question. Rather than give a set number of years or months as the “correct” answer, I ask each client a series of Website Update Questions as we walk through their existing site together. Based on the answers, I can determine what changes, if any, need to be made.