Mike’s Technical Tip: Google’s New Mobile-Friendly Algorithm

Category : Web Traffic

Mike’s Technical Tip: Google’s New Mobile-Friendly Algorithm

SEO-GoogleIf you’ve worked hard (or hired someone else) to get your Google search rankings as close to the top as possible, Google has made an announcement that could put you back on your heels. Starting April 21, the search giant will be expanding their use of mobile-friendliness as a ranking factor. As Google has stated, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” What does this mean, exactly? Is there a way to tell how Google is going to classify your website? And what can you do about it?

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How Often Should You Update Your Firm’s Website?

 

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At Clockwork, we get asked the question “How often should we update our firm’s website?” by clients and prospects all the time. I have read several articles that say “studies show websites should be updated every three years.” But these studies never seem to define the kinds of websites that were analyzed or the types of “updates” that were made.

As the owner of a firm that designs and builds websites regularly, it is obviously in my best interest to encourage clients to change their site often. However, I take a much more pragmatic approach to answering this question. Rather than give a set number of years or months as the “correct” answer, I ask each client a series of Website Update Questions as we walk through their existing site together. Based on the answers, I can determine what changes, if any, need to be made.

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Is SEO Worth Your Time?

SEO-GoogleThe overall goal of SEO, or “Search Engine Optimization”, is to improve a website’s ranking in a search engine’s “organic” or un-paid search results. Most people immediately assume high rankings are something they must have, even if the cost of getting those high rankings is, well, high. But spending marketing time and dollars on SEO should be considered carefully. In some instances, returning high can actually be detrimental to your marketing efforts. Let’s consider SEO, starting from the basics:

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Some New Website Trends for Professional Service Firms

 

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Website styles change over time. As a designer, I constantly keep an eye out for new trends in design, functionality, and marketing emphasis. Here are a few changes that I see becoming more prevalent for professional service firms:

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The Big Reveal – LMA National Gets a New Look

Here at Clockwork Design Group, we have been a longtime supporter of the Legal Marketing Association (LMA). A few months ago, LMA contacted Clockwork and asked for our help redesigning their national website. The original design was overdue for a refresh, and we were excited to help.

Project Goals

A main goal of the project was to modernize and improve the website’s look and feel. A new approach to the site’s typography was critical because readability was an issue. Navigation also posed a problem, so we improved the fluidity of navigation and visual hierarchy, allowing members to quickly and easily find what they are looking for.

The personality of LMA is fun, fresh, engaging, as well as professional. By carefully selecting web fonts and bright colors, we helped portray the energetic character of the association. Our design decisions incorporated new and existing brand guidelines, and translated them to the web.

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