How to Build a Site Map

Category : Websites

How to Build a Site Map

One of the first things we do when beginning a website project is create a site map. A site map is a “blue print” of sorts, outlining all the pages on your website. A well defined site map can really help get a website project off to a good start, and keep it on track through completion. Read on to learn how to build a website site map:

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Bio Page Best Practices for Professional Service Firms

Marketing professional service firms entails unique challenges and skills. Your people are your product, so it’s imperative that you showcase them in a way that is easy to understand yet still displays all their qualifications. It’s important to utilize modern web technology and best practices to create bio pages that truly highlight your teams’ skills and expertise. Read on to learn more.

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Design Lesson: Best Practices in Website Navigation

Every single one of us has been there — you go to a website looking for a specific piece of information, and as you navigate the site, you lose your way. Many people start to feel frustrated, give up and just search Google instead. It’s a completely natural response to bad navigation. How do we fix this phenomenon? Keep reading to learn a few tips and tricks for designing intuitive navigation for information-heavy websites.
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What is Crosslinking and Why Does it Matter?

What is crosslinking?
The term “crosslinking” is used in several ways when referring to websites. Most commonly, crosslinking refers to the process of linking between two separate websites. But crosslinking also applies when associating two pages on the same website, so that each page shows a link to the other page. Links between pages on the same site can always be added manually. But modern websites are often programmed so that crosslinks can be added dynamically for increased flexibility and ease of site management.

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The Importance of Blog Categories & Tags

If you are a professional service firm marketer, you know your firm’s blog is often one of the most heavily frequented sections of your website. A good blog can help you stay top-of-mind with clients and prospects, increase referrals, and build brand loyalty overall. Your blog should be rich with content, and that content should be easy to find by your site visitors. But Categories and Tags, two basic blog functionalities that really help your blog’s usability, are often misused, over used, or ignored completely. By following a few simple steps, you can improve your blog significantly and enhance your visitors’ experience considerably.

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