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Maintaining a corporate feeling, this ad targets individual and family clients, many of whom are business owners.
The theme of this ad is "Diversity" and uses an image that represents how the importance of one voice can affect many around them.
After acquiring a trust and estate firm in Florida, Day Pitney needed to promote their new offices in the Sunshine State to their existing Baby Boomer clients in Connecticut, who often migrate there due to the tax-friendly environment.