Many of our clients, especially our law firm clients, form Website Committees to assist their marketing department or firm administrator with important website decisions. But what is really required of a Website Committee Member? What does it take to do that job well? Here’s our list of qualifications, preparation, and requirements:
- Enthusiastic: Committee members should be excited about the new website and be the cheerleaders for the project around the office.
- Open-minded: Decision-by-committee always means some degree of compromise. State your opinions but be willing to modify them based on the research presented and group consensus.
- Good listener: Clockwork will explain why some design ideas or functionality may or may not be advisable. Ask questions and take notes.
- Responsive: Smooth website projects depend on adherence to schedules. Make sure you respond to questions or action items on or before the due dates established.
- Web knowledge: A basic understanding of modern website terminology: Helpful, but not required. If you use the web on a daily basis, that should suffice.
- Be familiar with your current website: What about it do you feel needs to change? Why? What, if anything, do you think should remain the same?
- Spend some time looking at competitor websites: How do they outperform yours (if they do)?
- Make a list: What websites outside of your industry do you really like? They can appeal to you for their design, messaging, functionality, etc.
- Selection meetings: You may be asked to review proposals and interview agencies prior to the official project start (varies by firm).
- Agency meetings: Attendance at 2 or 3 website meetings with Clockwork, each lasting 2 hours or under, is absolutely required.
- Survey/Interview time: 20-30 minutes to answer a questionnaire and/or be interviewed about the firm.
- Feedback time: About 1-3 hours to review designs and provide feedback (via email).
- Writing time: Sometimes, committee members are asked to help with writing or editing content for the website. This varies by firm.
In total, website committee members typically invest, on average, about 8 hours of time across the span of the entire project. If writing or editing time is also required, that can add more time.
For tips on how to select a great Website Committee, please see the next post.