Marketing & Branding Advice

Website Committee “Job Description”


Many of our clients, especially our law firm clients, form Website Committees to assist their marketing department or firm administrator with important website decisions. But what is really required of a Website Committee Member? What does it take to do that job well? Here’s our list of qualifications, preparation, and requirements:


  • Enthusiastic: Committee members should be excited about the new website and be the cheerleaders for the project around the office.
  • Open-minded: Decision-by-committee always means some degree of compromise. State your opinions but be willing to modify them based on the research presented and group consensus.
  • Good listener: Clockwork will explain why some design ideas or functionality may or may not be advisable. Ask questions and take notes.
  • Responsive: Smooth website projects depend on adherence to schedules. Make sure you respond to questions or action items on or before the due dates established.
  • Web knowledge: A basic understanding of modern website terminology: Helpful, but not required. If you use the web on a daily basis, that should suffice.



  • Be familiar with your current website: What about it do you feel needs to change? Why? What, if anything, do you think should remain the same?
  • Spend some time looking at competitor websites: How do they outperform yours (if they do)?
  • Make a list: What websites outside of your industry do you really like? They can appeal to you for their design, messaging, functionality, etc.


Time Requirements:

  • Selection meetings: You may be asked to review proposals and interview agencies prior to the official project start (varies by firm).
  • Agency meetings: Attendance at 2 or 3 website meetings with Clockwork, each lasting 2 hours or under, is absolutely required.
  • Survey/Interview time: 20-30 minutes to answer a questionnaire and/or be interviewed about the firm.
  • Feedback time: About 1-3 hours to review designs and provide feedback (via email).
  • Writing time: Sometimes, committee members are asked to help with writing or editing content for the website. This varies by firm.

In total, website committee members typically invest, on average, about 8 hours of time across the span of the entire project. If writing or editing time is also required, that can add more time.

For tips on how to select a great Website Committee, please see the next post.

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