Marketing & Branding Advice

Company Social Media “Cover” Photo Sizes (Nov 2016)

At Clockwork we often help our clients create the main “cover” image for their company social media pages. If you are a marketer or a graphic artist, you may be responsible for designing these images for your firm’s pages. But sometimes, the artwork that looked great last week suddenly doesn’t look right at all. What happened? Social media sites change their layouts often, and now your perfect banner just doesn’t look perfect any more. Thus, banner sizing resources on the web tend to get out of date very quickly. And the layouts for personal social pages are different than corporate pages, so that complicates things further. Here’s the latest wrap up of corporate social media artwork sizes, as of December 2016. Free template downloads included. Read on!


To see how the Facebook layout has changed, compare these two examples from Post-it:
Notice how the old layout, above, spanned the full width, and the square profile picture (with the Post-it logo) overlapped the cover photo.
The new page layout, shown above, now has the square profile picture to the left of the banner, no longer overlapping the cover photo, with tabs (Home, About, Events, etc.) listed vertically underneath the profile picture.
Cover Photo
For Facebook, you only need to upload one cover image for both desktop and mobile. Create your image to 828 x 465 pixels, but make sure that all your key elements are within the 828 x 315 pixel area. Facebook will automatically resize and center the graphic for you. Notice on our graphic we have the colorful bands that are taller in the mobile screen size.
  • Desktop Size: 828 x 315 pixels
  • Mobile Size: 828 x 465 pixels

TIP! Upload a .png via your computer and it’ll look much sharper than if you upload from your mobile device.


  • Profile picture (logo): 500 x 500 pixels


TIP! Profile pictures are square for all social media pages, so create your profile pic once at a large size, we recommend 500 x 500px, save it as a .png, and use it on all your social sites to save time. Bonus: you’ll get a much more focused, sharp image this way.



  • Profile Picture (logo): 500 x 500 pixels
  • Current Company Cover Photo Size: 646 x 220 pixels

LinkedIn is rolling out a new design for company pages which features a full width header that is overlapped slightly by the profile content. Few companies have turned on this new feature so the legacy design is still most commonly seen. I recommend having a design ready to go for the transition. The new dimensions are below:

  • Coming in 2017, New Company Cover Photo Size: 1536 x 768 pixels (crops vertically to 1536 x 220 pixels)
  • Logo size: 500 x 500px




  • Company Cover Photo Size: 1500 x 500 pixels
  • Profile Picture (logo): 500 x 500px





The free download templates are Photoshop files (.PSD), you’ll need the Adobe Creative Cloud to open them. If you’d like Clockwork’s help updating your social media pages get in touch here.


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