Website Design + Development
Your website is often the first and most frequent interface with your clients and prospects, so the experience must be positive, productive and true to brand. We work with you at all stages of web development to ensure the site fully integrates with other marketing and provides an optimal user experience.
Our streamlined website design/development process ensures efficiency throughout all phases. We employ the latest in web technology, building sites with complex database back-ends and robust content management systems with easy-to-use administration. Unlike other agencies, we offer many choices in CMSs, both open-source and proprietary, and recommend the best system for your project. Additional features include web analytics to help you monitor your site’s activity, mobile versions of your site for optimal smart-phone experiences, as well as search engine optimization.
See examples of our WEBSITE work.
Corporate Branding + Marketing
A powerful, memorable corporate brand opens eyes, minds and doors. We guide you through the definition and creation of a corporate brand – from initial research and analysis, through clarification, development and implementation of essential brand components. Your new, strong brand increases name recognition, builds awareness, and adds the professional polish that every organization needs.
The right marketing can make the difference between barely surviving and thriving, and we can help your business develop a strategic marketing plan. The action plan we’ll create together becomes your detailed map for growth. It contains everything you and your staff want to do for the year, assigns responsibility for each step, and provides a detailed timeline.
See more examples of our LOGO work.
All Things Printed
Our work includes essentially every printed element you might use to communicate with your clients and prospects. Our clients turn to us for projects as simple as a single holiday card to complex and lengthy annual reports.
We regularly design and produce corporate brochures, direct mail, newsletters, pocket folders, PowerPoint templates, ad campaigns, announcements, invitations, trade show displays, signage, packaging and more.
Additionally, we are highly experienced with print management, bidding projects to multiple printers to get the best price with the highest quality. We review proofs, find problems most of our clients would miss, go on press to make sure the job prints perfectly, and oversee the process so it delivers on time.
See examples of our PRINT work.
Ecards, email campaigns, and banner ads help you reach your target audience, stay top-of-mind with clients, build brand awareness, and drive traffic to your website.
Many clients are embracing ecards, which are more engaging, greener and more versatile than print cards and often look more sophisticated. And unlike traditional cards, ecards can be used to redirect viewers to a client’s website or social media pages.
Clockwork is also a certified Emma partner, a powerful email marketing solution. The Emma system allows you to send graphics-rich, consistently branded email messages to your contact lists for a fraction of what conventional mailings cost. Additionally, the system offers robust analytics. See who received, opened, clicked through, forwarded, bounced, opted out … and much more.
See more examples of our E-MARKETING work.
Clockwork assumes a very “hands-on” approach to project management. We coordinate and oversee all phases to keep projects on track and on budget, including detailed schedules with target due dates and deliverables, managing all team members, subcontractors, and client contacts, detailed cost estimates for sign-off prior to the start of the project, and outlining any necessary additional costs for your approval prior to moving forward.
Copywriting + Content Development
When projects call for creative, conceptual headlines and copy, or in-depth, technical content development, we draw upon the specialized skills of several talented writers with whom we have worked for many years. Our writer-partners are experts in their industries, so we can match the best writer with each clients’ project. That way, you don’t have to worry about a steep learning curve — our writers already understand your business, terminology, and audience so they can dive right into your project.
Photography + Video
Nothing captures attention like a visually enticing image. Nothing cheapens a brand faster than a bad one.
When projects call for custom photography or video, we partner with highly skilled artists to capture the perfect image. Vanessa is an experienced photo art director, and knows how to hire the right photographer for the project. Additionally she can coordinate more complex shoots that require a stylist, hair and make-up artists, and models, when necessary.
Video is quickly becoming an important marketing component. For product companies as well as professional service firms, adding video to your website helps tell your story in an engaging way, builds brand awareness, drives traffic to your website, and increases SEO.
Search Engine Optimization
Every website we deploy is search engine optimized from inception. This means that our system compiles web pages in a manner that is straightforward and simple for search engines to index and rank. The code produced is organized in hierarchical levels of importance, so that a search engine can efficiently categorize the data in order to facilitate better placement in searches for the important keywords.
We also attempt to use language throughout the page headers that will encourage the search engine to rank the web site highly for keywords associated with the primary key business areas of the firm. All of this combined makes it possible for the firm to rank extremely well in “long tail” organic searches with unique content produced on the web site. Beyond this inclusive SEO, we can provide customized packages that include competitive market analysis, keyword efficiency indexing, and a series of comprehensive campaigns to improve rankings for identified key phrases.