A powerful, memorable corporate brand opens eyes, minds and doors. We guide you through the definition and creation of a corporate brand – from initial research and analysis, through clarification, development and implementation of essential brand components. Your new, strong brand increases name recognition, builds awareness, and adds the professional polish that every organization needs.
Your brand identity is more than a creative display of your company name. Branding expresses the personality, style, and image of your business. That’s why we typically begin the branding process with research via meetings, competitor reviews, as well as interviews and surveys of internal and external audiences.
Based on this research, a detailed brand findings report is compiled, acting as a touchstone for the development of messaging and visual identity elements. We can also create brand standards to be used throughout your organization.
Your website is often the first and most frequent interface with your clients and prospects, so the experience must be positive, productive and true to brand. We work with you at all stages of web development to ensure the site fully integrates with other marketing and provides an optimal user experience.
To ensure efficiency, we employ the latest web technologies, including robust content management systems that allow you to easily update the site with a click of a button. Additional features include web analytics to help you monitor your site’s activity, responsive design for optimal mobile experiences, integrated blogs, advanced cross-linked content to improve engagement, and more.
We live in an exciting all-digital world today, but don’t tell that to your stationery, pocket folders, data sheets, brochures, annual reports, pitch books and proposal templates, invitations and announcements, holiday cards, trade show booths, ad campaigns, promotional items, and so much more. Print is alive and well and remains a vital aspect of brand communication.
We provide comprehensive design services to ensure your printed materials adhere to your brand standards and enhance your identity. We also coordinate specs, files, and deadlines with printers. We are happy to work with your printer or one of the many providers we have relationships with.
Although advertising takes many forms, its essence is the expression of key ideas in ways that appeal to specifically targeted audiences. This is achieved through content, design, production, and placement.
We have many years of experience in all forms of advertising, from one-off print ads to extensive campaigns that involve print, web, display and social media. The complexity and coordination of this work – combining design, writing, photography, and production – fits well with our systematic full-service approach.
Holiday cards have become something of a specialty at Clockwork, as our professional services clients seek a personal touch with their clients during the holidays. (We also create cards for other special occasions like new office openings, company mergers, new website launches, etc.)
We create print and animated cards for any holiday, and when desired, develop print and animated versions of the same theme. Services include all design, copywriting and production. Because of the seasonal nature of holiday cards, we encourage clients to start in the summer for year-end delivery.
Getting the words right matters. When your project includes a tagline, brand messaging, ad copy, website content, project or service descriptions, bios or other written content, we have the writers to get the job done.
We have longstanding relationships with talented writers who have specialized industry experience and diverse writing styles. We collaborate closely with them to ensure that all written content works seamlessly with the design while staying on schedule and on budget.
If you choose to draft your own copy, we can arrange editing or proofreading services as needed.
Because a picture is worth at least a thousand words, photography is a key element in many of our projects. Over the years we have developed relationships with many talented photographers for subjects ranging from architecture and engineering to portraiture and more editorial imagery. We can also work with a photographer you select.
To ensure we get the right shots in the right style and stay on budget, we schedule and manage photo shoots for our clients and provide comprehensive art direction. While custom photography adds to the cost of a project, it often offers many advantages over stock photography.
How Can We Help?
Got a project you‘re excited about and think we can help? We’d love to hear from you. Please fill out our simple form and we’ll be in touch within one business day.