A few months back, Facebook began rolling out some changes to Facebook for Business pages. This month’s tip is all about what your visitors see when they first come to your company’s Facebook page. Specifically, the changes you may need to make to your cover photo, and especially to the lower 25% of that area.
The above image shows how business cover photos used to look: Note how the company name fell below the photo (as did “Like”, “Follow” and other buttons.) The new layout is quite different, however.
An example of a Facebook page that doesn’t take the new layout into account is that of Boston University. As you can see below, the subtitle and Like button – now in their new position – collide directly into that caption banner they built into the cover image:
An example of a page that does take the new layout into account is that of Smith College:
As you can see in that example, there’s great space for the title, subtitle, and buttons.
There’s an official Facebook page called “A Streamlined Look for Pages” that describes the new look, while another page called “Profile Picture & Cover Photo” gives you the exact dimensions and positioning of the cover and profile images. If you click on “What are the dimensions of my Page’s profile picture?” it reveals this very useful diagram:
So, we strongly recommend you check your Facebook for Business page immediately, and see if your cover photo and profile picture conform to the new layout. I’m talking to you, Boston University!