Words and visuals should work together to reinforce your message. Clockwork developed the logo for the 2014 Legal Marketing Association (LMA) New England Annual Conference to pair with the theme, “Simplify to Maximize”.
We designed an iconographic funnel to represent many components and processes converging and streamlining into one bright idea that will maximize results and ROI. The name of the conference theme is presented in clean, modern, sans-serif fonts and emphasizes the word, “Maximize.” We maintained the color palette we created when we updated the LMA National website to keep the New England Conference graphic on brand.
We look forward to seeing all our legal marketing friends at the conference here in Boston on November 13-14!