Project Spotlight

A Bold New Look for Modrall Sperling

Project Rocket Launch

Modrall Sperling is the counsel of choice for complex business, litigation and natural resources challenges anywhere in New Mexico. The firm works with clients in industries including Construction, Education, Energy, Finance, Healthcare, Manufacturing, Mining, Railroads, Ranching, Real Estate, as well as businesses working in Indian Country, and more. The new website positions Modrall Sperling as the go-to law firm in New Mexico.

The redesigned homepage is vibrant, modern, and focused on the firm’s core strengths. Each of the main slider photos showcases a significant case story. The catchy headline links to the full story, and supports the new brand messaging: “Complexity is Our Comfort Zone.” The positioning statement continues: “Modrall Sperling is the go-to law firm in New Mexico. Facing a business and regulatory landscape as diverse as the region itself, our clients value our deep roots and experience across the state and beyond. From family legacy and corporate growth to litigation and Native American Law, we have New Mexico covered.”

Site Features:

  • Responsive design for ease of use on all devices.
  • Clean, modern navigation, including a sticky footer on tablet and smartphone screen sizes to help users quickly jump to the sections that interest them the most.
  • Robust content and crosslinking between related pages.
  • Tabs on main interior pages (such as bios and practices) so viewers can quickly and easily access important information, without being overloaded.
  • Key contacts on practice areas to help potential new clients determine who to reach out to for more information.
  • Crosslinks to encourage site visitors to keep reading and exploring.
  • A blog to publish the firm’s frequent thought leadership and news.
  • Programmatically-generated PDFs of all the bio, practice, industry, and case story pages.
  • A photo gallery for the firm’s art collection.

Explore the site at

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