Day Pitney

Day Pitney is an East Coast law firm with approximately 300 attorneys in eleven offices in Boston, Connecticut, New York, New Jersey, Washington, D.C., and Florida. Three unique print ads were created for the firm: The diversity ad’s headline reads “One voice can change the whole discussion” and is paired with a close-up of a water droplet. The trust and estate ad’s headline states “Your legacy begins today.” And an ad created to announce the new office in Florida reads “Rooted in the Northeast. Growing in Florida” and pictures snow-covered pine tree trunks with palm tree fronds.