KWC Certified Public Accountants (KWC) is one of the largest CPA firms in Northern Virginia. They needed a graphic design partner to help communicate complex concepts through clean, professional and branded visual design. Clockwork designed new, attractive InDesign templates that KWC’s in-house marketers can use going forward. In advance of the design work, we reviewed the existing overview brochure text and, using that as a starting point, spoke with members of KWC to update the copy for a more customer-focused appeal. Finally, we documented the core brand components in a brand standards manual.