Sullivan & Worcester

Sullivan & Worcester, a top-tier law firm with strategic locations in Boston, London, New York, Tel Aviv, and Washington, D.C., needed a brand that accurately portrayed the firm. Clockwork developed new brand visuals, messaging and tagline that speak directly to the client: “If you’re opening the next chapter, or finding the next breakthrough, or closing the next deal… Move forward with Sullivan.” The tagline, “What’s Your Next?” positions the firm as a true partner that can proactively guide clients through their most complex business advancements. Additionally, we developed brand standards, printed and animated digital ads, as well as a video used on the website homepage, email announcement, and elevator screen ads.