OBP Medical, Inc., of Lawrence, Massachusetts, is a developer, manufacturer and supplier of innovative, self-contained single-use medical devices. Since its start-up in 2006, OBP Medical has pioneered numerous medical advances, including a breakthrough disposable lighting technology and lines of single-use illuminated devices.
OBP came to Clockwork in need of a consistent look for their marketing components to build corporate branding. We began by redesigning their product datasheets, knowing these would set the standard for all future pieces. We found a dramatic stock photo of a light beam and art directed new product photography to establish a strong, memorable look for the brand.
Soon after, we took this design and expanded it to make an eight-foot trade show booth for OBP. Like the datasheets, the booth also plays on the sense of light – one of the primary features of OBP’s line of products. The new tagline – “Simple. Bright. Ideas.” – is front and center to complete the messaging.