Vanessa to Speak on LMA New England Panel

Monthly Archives: November 2013

Vanessa to Speak on LMA New England Panel

 

LMANE.Conference

Please join Vanessa on Friday November 22nd at the LMA New England Annual Conference.

 

Vanessa will be a panelist in the session titled “Law Firm Websites from the Future Olympics”, Moderated by Igor Ilyinsky of FirmWise. For more information or to register, please click here.

Hope to see you there!

The Big Reveal – LMA National Gets a New Look

Here at Clockwork Design Group, we have been a longtime supporter of the Legal Marketing Association (LMA). A few months ago, LMA contacted Clockwork and asked for our help redesigning their national website. The original design was overdue for a refresh, and we were excited to help.

Project Goals

A main goal of the project was to modernize and improve the website’s look and feel. A new approach to the site’s typography was critical because readability was an issue. Navigation also posed a problem, so we improved the fluidity of navigation and visual hierarchy, allowing members to quickly and easily find what they are looking for.

The personality of LMA is fun, fresh, engaging, as well as professional. By carefully selecting web fonts and bright colors, we helped portray the energetic character of the association. Our design decisions incorporated new and existing brand guidelines, and translated them to the web.

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How To Make Holiday eCards that People Actually Watch

This time of year, the elves here at Clockwork are busy working away on many animated holiday cards for our clients. But how do we make a card that recipients actually want to watch? That’s tricky.

Similar to TV commercials, capturing viewers’ attention in a short, animated holiday card usually requires one (or more) of the following three things:

1) It makes people laugh

2) It makes people cry

3) It is shocking or surprising in some way

I recently came across a brilliant video that Delta Airlines produced. I fly fairly regularly, and quite honestly have not watched a flight attendant go through the entire safety spiel since, well, never. Yet, I watched this entire video. It’s funny AND surprising. I kept watching because even though I know how to buckle my seat belt and put on a life vest, I didn’t want to miss a gag. I love how they adapted an older, similar video for the holiday theme. I especially admire that a major corporation like Delta was not afraid to take a serious subject like safety and make it funny. They understand that sending out a funny message does not mean they are a silly company or take safety lightly.