Clockwork Teams Up with LMA New England for Conference Graphics

Monthly Archives: August 2014

Clockwork Teams Up with LMA New England for Conference Graphics

Words and visuals should work together to reinforce your message. Clockwork developed the logo for the 2014 Legal Marketing Association (LMA) New England Annual Conference to pair with the theme, “Simplify to Maximize”.

LMAheader2014

We designed an iconographic funnel to represent many components and processes converging and streamlining into one bright idea that will maximize results and ROI. The name of the conference theme is presented in clean, modern, sans-serif fonts and emphasizes the word, “Maximize.” We maintained the color palette we created when we updated the LMA National website to keep the New England Conference graphic on brand.

We look forward to seeing all our legal marketing friends at the conference here in Boston on November 13-14!

Win More RFPs — Vanessa to Speak at the New England Construction Forum, Register Now!

 

NECF LogoFor tips, tricks and insight to improve your RFP win rate, join Vanessa at the New England Construction Forum for her panel session: “Winning RFPs: What to Do, and Not Do, to Win More Bids.” Panelists will include Dana Peterson, AIA, Associate University Architect at the University of New Hampshire; Susan Ransom, Marketing Director at PDT Architects; Lisa Brothers, President & CEO of Nitsch Engineering; Thomas Dionne, Vice President of Business Development/Chief Estimator at Connolly Construction; and Marc Pelletier, President of the Baldwin Group. The event will take place on Friday, October 23 in Portsmouth, NH. To learn more or register, visit: www.arbcpa.com/necforum2014

For the full New England Construction Forum brochure, please click: NECF Brochure.

Mike’s Technical Tip: Know Your Process, Spot, and RGB Colors

Process colors are known as CMYK colors or 4C (four color). Spot colors are usually defined by the Pantone library, or Pantone Matching System (yes, that’s PMS for short). RGB colors are used for on-screen viewing, and stand for Red Green Blue.

Process colors are the four printing colors used in the majority of full-color pieces. The inks used in four-color printing are cyan, magenta, yellow, and black, or CMYK. (“K” is used for “black” to avoid the confusion that “B” represents “blue”).

CMYK

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Bonnie’s Pick of the Month: Adobe Kuler

Kuler-IconOne of my favorite parts about being a graphic designer is experimenting with different color combinations. Adobe Kuler is a simple and fun app that really helps to capture color inspiration and seamlessly use it in my workflow. I’ve been using Adobe Kuler on my desktop for years, it wasn’t until recently that I discovered their iPhone app. It has a ton of great features, but my favorite is by far the ability to use the phone’s native camera to extract unique color themes. Simply point the iPhone camera at something colorful and Kuler will instantly extract a series of colors. Once you’ve captured the basic colors from your surroundings you can keep tweaking them until you find the exact combo you want with the color wheel (remember that from art class?). You can easily share your themes via email, Twitter, and Facebook. You can also sync your color themes to the Kuler website where you can download the swatches for use in other Adobe products. Pretty cool huh? You can download the FREE Adobe Kuler app here.

Take a look at a brief app tour below:

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Vanessa Presented to the Mass Society of CPAs

I enjoyed the opportunity to speak to the Boston chapter of the Massachusetts Society of Certified Public Accountants on Tuesday, August 5th 2014. The breakfast session was held at the offices of Edelstein & Company, CPAs. I presented the topic “New Website Trends for CPAs & Other Professional Service Firms.” Thanks to Susan Post Munafo for hosting the event, and to Julia Bowker of MSCPA and Kristen Shepley of CBIZ Tofias for organizing the event and inviting me to speak.