Mike’s Technical Tip: Use White Point for Quick Image Improvement

Monthly Archives: November 2014

Mike’s Technical Tip: Use White Point for Quick Image Improvement

PhotoshopOne of the quickest and easiest ways to improve an image in Photoshop is the use of setting a white point. It can drastically change a picture from being a dull and dingy shot with too much yellow and grey tint to one with bright, exciting colors. And it’s so easy – a single click is usually all you need to do!

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Design Principle No. 1 – Why Balance Makes Websites Look Good

This post is the first in a series focusing on the basic building blocks of design. With each new post we’ll feature a different principle that will help you understand how designers do what they do. If you’re ever tasked with creating something yourself, these principles can help you make good design decisions too!

Our brains like balance. Balance is the state of equilibrium that results from comparing visual elements to physical structures (such as mass, gravity, or the sides of a page). Balance is the arrangement of objects in a design in relation to their visual weight within that composition. Our mind likes when things are even and stable. When things are scattered and disorganized it gives us subconscious tension. Thus, visual balance is a key when designing all marketing materials, including websites.

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Danielle’s Recap: 8 Notable Quotes from the LMA NE Conference

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I had an amazing time attending, sponsoring, and helping organize the Legal Marketing Association (LMA) New England’s Regional Conference. It is always great to see fellow LMA members and learn about the latest legal marketing trends. Here are some of my favorite quotes from the conference:

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Join Vanessa this Thursday for the SMPS Building Leaders Series Event

Vanessa will be one of the speakers at SMPS’ Building Leaders Series, “Branding Strategy: Tips from the Experts”

In this interactive panel discussion hear from industry experts on branding, brand strategy, and how to approach a rebrand. Get tips on how to begin a rebrand in-house or work with an outside consultant.

Read more at the SMPS Boston website.

Vanessa at LMA New England’s Annual Conference

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Vanessa led a panel session today at the LMA New England Annual Conference on streamlining the rebranding and website process. A big thanks to Eugenia Huh, Jennifer Irvine, and Lisa Murray for sharing their insights and war stories.